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Hospital Wins Multiple Advertising Awards

New Britain [June 01 2007] - The Hospital of Central Connecticut has won eight awards for its marketing efforts from the New England Society of Healthcare Communicators (NESHCo), a professional association representing healthcare organizations and agencies from the entire New England region.
The hospital won two first-place NESHCo Lamplighter Awards: one for its new logo, created for the October 2006 merger of the former Bradley Memorial and New Britain General hospitals into The Hospital of Central Connecticut; the other for a radio campaign on the merger.
The hospital received two Lamplighter Awards of Excellence for videos: “Take Time for Time Out,” which illustrated pre-surgery safety procedures; and “A Great Year at a Great Hospital,” which highlighted the year’s activities for hospital corporators and donors.
Four additional Awards of Excellence were given for a direct mail fundraising brochure for the hospital’s George Bray Cancer Center; as well as print, television and billboard advertisements on the merger.
More than 355 Lamplighter entries from 80 healthcare organizations in New England were submitted to NESHCo this year.
“We are particularly proud of these awards, because all but one of the pieces were created by our own corporate communications department, and faced stiff competition from a record-number of entries from across New England,” said Helayne Lightstone, director of corporate communications at the hospital.

Contact: Nancy Martin, 860-224-5900, ext. 4366

HCC Corporate Communications
(860) 224-5695 • Fax (860) 224-5779